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About Aman Murarka | AI, Creativity, Data Driven Marketing

• Bridging brand and performance efforts for measurable growth through AI, creativity, and data-driven marketing across EMEA and India We help ambitious brands unlock their full potential with data-driven strategies and scalable paid media efficiency across Google, Meta and Amazon. From bold creative campaigns that spark organic engagement to performance-driven strategies that accelerate customer acquisition, Attribue delivers measurable impact—every click, scroll, and conversion at a time.

EXPERTISE

• Pay Per Click
• Google Ads
• Social Media Mkt.
• Lead Generation

EXPERTISE DETAILS

• Google Ads
• Bing Ads
• Facebook Ads
• Instagram Ads
• Social Media Marketing
• Social Media Advertising
• A/B Testing
• Funnel Optimization
• Google Analytics
• Performance Metrics & KPI Analysis
• YouTube Channel Strategy & Management
• Ad Creative Design
• Digital Marketing Strategy Development

CERTIFICATIONS

• Google Search Ads Certification (Google Skillshop)
• Google Ads Certification (Google Skillshop)
• Search Advertising
• Display Advertising
• Video Advertising
• Shopping Advertising
• Facebook Blueprint Certification (Meta for Business)
• Google Shopping Ads Certification (Google Skillshop)
• YouTube Ads Certification (Google Skillshop)
• Facebook Blueprint Certification (Meta for Business)

Technical Skills

• Google Analytics
• Canva
• WordPress

Key Achievements

• For a UK fashion retailer’s Autumn Outerwear Promo, I restructured Search and Shopping campaigns around product categories and audience intent. I built dynamic pacing frameworks, added first-party audience layers, and optimized bidding daily. The result — a 14x ROAS, +130% efficiency uplift vs BAU, and record revenue performance — all within the same promo budget. This reinforced my belief in proactive, precision-led campaign management. For the same account - we had a Mid-Season Sale, I integrated Search, Performance Max, and Demand Gen into one coordinated structure to unify reach and conversion intent. By aligning creative sequencing with dynamic audience signals and bid pacing, we achieved a 7.9x ROAS — significantly outperforming BAU efficiency. This holistic approach turned a short-term sale into one of the brand’s best-performing seasonal campaigns. Automation work - I developed a fully automated budget pacing and performance tracking system that integrated SA360 and Adobe Analytics data into daily Excel dashboards. This proactive solution cut manual monitoring time by 90% and improved pacing accuracy to within ±3%, allowing the marketing team to make faster, data-driven decisions. I often build such frameworks outside standard scopes to ensure clients achieve long-term efficiency and transparency.

Portfolio

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Testimonials

Social Handles

{ Linkedin-in }