Email Marketing
Email marketing has become an essential part of digital outreach, providing businesses with a powerful way to connect directly with their audience. With a remarkable return on investment (ROI) of $42 for every $1 spent, it stands out as a highly effective and budget-friendly tool. Given that over 3.9 billion people worldwide use email, the platform offers a vast opportunity for meaningful engagement.
Personalized emails, in particular, are a game-changer, generating transaction rates up to six times higher. This highlights the importance of crafting messages tailored to individual preferences, strengthening customer relationships, and significantly enhancing sales.
By adding email marketing to your digital strategy, you can deliver impactful, personalized content that resonates with your audience and helps grow your business.
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Benefits
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High ROI
Email marketing boasts one of the highest returns on investment (ROI) compared to other marketing channels.
Increased Brand Awareness
Regularly connecting with your audience keeps your brand top-of-mind and builds trust.
Measurable Results
Track key metrics like open rates and click-through rates to measure the success of your campaigns and make data-driven decisions.
Customer Feedback
Surveys and feedback requests sent via email help businesses gather valuable insights and improve customer experience
Event Invitations
Sending invitations and reminders for webinars, conferences, or other events through email is an effective way to boost attendance
Use Cases
Promote new products, announce sales, and trigger abandoned cart recovery emails.
Ecommerce
Nurture leads with informative content, share industry insights, and generate qualified leads
B2B Marketing
Offer valuable content like ebooks or webinars in exchange for email addresses.
Lead Generation
Email marketing can be used to re-engage inactive subscribers or customers by offering incentives or personalized content
Re-engagement Campaigns
Send newsletters, share company updates, and run loyalty programs to keep customers engaged.
Customer Feedback
Examples
Advertising Solutions
Generate excitement and pre-orders for new offerings
Generate excitement and pre-orders for new offerings
Drive traffic to your website and boost sales during promotional periods.
Reconnect with website visitors who haven't converted and remind them about your products.
Reconnect with website visitors who haven't converted and remind them about your products.
Setup & Getting Started
Choose an Email Marketing Provider
Popular options include Mailchimp, Constant Contact, and ActiveCampaign.
Build Your own Email List of users
Offer incentives like discounts or free content in exchange for email signups.
Segment and target Your Audience
Divide your list into groups basis interests or demographics for tgt campaigns.
Craft Engaging and useful Content
Write compelling subject lines, personalize emails, offer valuable content.
Design & Optimize Your Email templates
Ensure a mobile-friendly layout and use clear calls to action (CTAs).
Pricing & Packages
Starter Package (Budget-Friendly)
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- Email Marketing Tool Setup
- Email Tool Training
- Email Template Creation Included
- Subscriber Form Setup
- Email Marketing Calendar
₹7500 Per Month
Growth Package
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- All features of Starter Package.
- More detailed reporting and analytics.
- Segmentation for targeted campaigns.
- Landing page creation tool.
₹15,000 Per Month
Pro Package
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- All features of Growth Package.
- Dedicated account manager for support and strategy.
- Advanced segmentation and personalization options.
- Integration with CRM or marketing automation platforms.
- Priority customer support.
₹20,000 Per Month
FAQs
What exactly is email marketing
Email marketing involves sending targeted emails to your customers to engage them, promote your products, or keep them informed about new offers
How do I get started with email marketing
We’ll walk you through setting up your tools, creating email templates, and help with training your team. Plus, we'll set up a subscriber form and campaign calendar
Which package should I choose for my business
If you're just starting out, go with the Starter package. As your business grows, consider the Growth or Pro package for more features like advanced reporting and dedicated support
Can I track the performance of my emails
Yes! Our Growth and Pro packages offer detailed insights into how well your campaigns are doing, so you can improve them over time
Will I get help with my campaigns
Absolutely! If you choose the Pro package, you’ll get a dedicated account manager to assist with strategy and campaign execution
Is email marketing right for my industry
Yes, email marketing works for businesses in any industry. We tailor the strategy to suit your specific needs and audience
How much does email marketing cost
We offer three packages: ₹7,500/month for the Starter, ₹15,000/month for Growth, and ₹20,000/month for Pro, depending on the features you need
Why Choose AD Cover
Access large database of local Agencies, Communities & Digital Freelancers.
Easy to filter & shortlist feature for finding suitable partners.
Faster connect with relevant partners for ideas, solutions & briefs.
Help you in identifying best Advertising partners basis your objectives.
