Email Marketing Specialist — Automation, Campaigns & CRM Strategy (Freelance)
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Work Brief
AdCover.in is onboarding experienced Email Marketing Specialists to design automated journeys that nurture, convert, and retain customers.
You’ll create and optimize email flows and campaign strategies for leading D2C and B2B brands, driving measurable engagement through personalization and data insights.
This role is perfect for marketers who understand both the art of copy and the science of automation — combining creative storytelling with analytical precision.
⚙️ Responsibilities
Plan and execute email flows for acquisition, retention, and reactivation campaigns
Design responsive email templates with personalization and automation logic
Track and analyze key metrics like CTR, open rate, and conversion rate
Use insights to optimize subject lines, copy, and creative performance
Collaborate with growth and CRM teams to align with overall marketing strategy
🧾 Requirements
Proficiency in Mailchimp, HubSpot, Klaviyo, or similar ESPs
Strong sense of copywriting, design, and audience segmentation
Understanding of CRM data, automation triggers, and A/B testing
Experience in email strategy, customer retention, or lifecycle marketing
Ability to translate data insights into actionable improvements
🎁 Benefits
Collaborate with fast-growing D2C and B2B brands
Work on recurring retainer-based email projects
Flexible, remote assignments with creative autonomy
📨 How to Apply
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Gig Details
| Expertise Level | intermediate |
|---|---|
| Engagement Type | Project-based |
| Total Hours | 100 |
| Hours/Week | 20-30 |
| Application Deadline | 2025-12-31 |
Skills/Expertise Required
Advertiser Details
| Advertiser Country | India |
|---|---|
| Industry | Generic |