Brand Identity Designer — Logos, Visual Systems & Brand Guidelines (Freelance)

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Work Brief

AdCover.in is curating skilled Brand Identity Designers who can craft powerful visual languages for emerging brands.
You’ll design logos, color systems, typography, and brand elements that define how a brand looks and feels across platforms.
This role is ideal for designers who understand that branding goes beyond aesthetics — it’s about emotion, storytelling, and strategic consistency.


⚙️ Responsibilities

  • Design logos, color palettes, typography systems, and icon sets for new brands

  • Develop detailed brand guidelines, mockups, and usage templates

  • Collaborate with founders and creative teams to capture the brand’s personality

  • Ensure consistency across digital, print, and social applications

  • Contribute ideas that align design with brand positioning and strategy


  • 🧾 Requirements

  • Strong branding and identity design portfolio

  • Proficiency in Adobe Creative Suite, Figma, or equivalent tools

  • Understanding of brand strategy, visual hierarchy, and storytelling

  • Experience in creating style guides, visual systems, and logo variations

  • Attention to detail and a passion for crafting timeless brand assets


  • 🎁 Benefits

  • Enjoy creative freedom and ownership of brand design projects

  • Collaborate on new brand launches and rebranding initiatives

  • Flexible, remote assignments with project-based payouts


  • 📨 How to Apply

    Join AdCover’s freelancer community to access verified projects.

    Gig Details

    Expertise Level specialist
    Engagement Type Project-based
    Total Hours 100
    Hours/Week 20-30
    Application Deadline 2025-12-31

    Skills/Expertise Required

    Figma
    Adobe Illustrator
    Typography
    Visual Systems
    Branding

    Advertiser Details

    Advertiser Country India
    Industry Generic

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