“Top 6 Pillars of digital marketing ”
Digital marketing
refers to the promotion of products or services through digital channels, such
as search engines, websites, social media, email, and mobile apps, to reach and
engage potential customers.
It is one of the most
cost effective ways of reaching wider audience through targeted advertising. Ever
wondered how is that made possible?
Here are the key
pillars of digital marketing:
1. Search Engine Optimization (SEO): The
process of optimizing a website to rank higher in search engine results pages
(SERPs) for relevant keywords.
2. Content Marketing: The creation and
distribution of valuable, relevant, and consistent content to attract and
retain a defined audience and ultimately drive profitable customer action.
3. Social Media Marketing: The use of
social media platforms to promote a brand, product, or service and engage with
target audiences.
4. Email Marketing: The use of email to
promote a brand, product, or service and nurture relationships with customers
and prospects.
5. Pay-per-Click Advertising (PPC): A
type of online advertising where advertisers pay each time a user clicks on one
of their ads.
6. Affiliate Marketing: A type of
performance-based marketing where affiliates promote a brand's products or
services and earn a commission for each sale they generate.
7. Mobile Marketing: The use of mobile
devices and applications to promote a brand, product, or service and engage
with target audiences.
8. Video Marketing: The use of video to
promote a brand, product, or service and engage with target audiences.
These pillars work
together to create a comprehensive digital marketing strategy that helps
organizations reach their target audiences and achieve their business goals.
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