Top 10 High-Traffic Areas in Mumbai Perfect for Billboard Advertising of Luxury Brands

Mumbai, the financial and cultural capital of India, is home to a wide array of high-traffic areas that provide premium opportunities for billboard advertising, especially for luxury brands. With its vibrant mix of business districts, affluent neighborhoods, and iconic landmarks, Mumbai offers unparalleled exposure to a high-net-worth audience. In this blog, we’ll explore the top 10 high-traffic areas in Mumbai perfect for billboard advertising of luxury brands in 2025.

1. Marine Drive

Marine Drive, also known as the Queen’s Necklace, is a scenic promenade that attracts affluent residents, tourists, and corporate professionals. Billboards here benefit from long viewing durations due to slow-moving traffic during peak hours.

USP for OOH Advertising: Iconic promenade with affluent residents, tourists, and corporate professionals; long viewing durations due to slow-moving traffic; ideal for luxury brands.Long exposure times, Mumbai’s most iconic outdoor stretch

Traffic and Demographics:

• Estimated Daily Traffic: 100,000 vehicles
• Estimated HNIs Crossing Daily: 25,000
• Potential Daily Eyeballs: 200,000
• Demographics:

Best Time to Advertise:

• Duration: 4-6 weeks
• Months: October to February (peak tourist season and festive months)

Ideal For:

• Luxury watches
• Premium automobiles
• High-end fashion brands

Notable Advertisers:

• Rolex
• Mercedes-Benz
• Louis Vuitton

Suggested Sites:

• Near Taraporewala Aquarium
• Opposite Marine Plaza Hotel
• Close to Nariman Point Junction

2. Bandra-Worli Sea Link (Entry and Exit Points)

The Bandra-Worli Sea Link connects South Mumbai to the western suburbs and is frequented by high-income commuters. Billboard placements at entry and exit points capture attention from luxury-conscious audiences.

USP for OOH Advertising:

Upscale residential belt; scenic, high footfall from affluent joggers and residents; perfect for premium lifestyle campaigns.

Gateway for the city’s elite; large, unmissable formats; high dwell time at entry/exit.

Traffic and Demographics:

• Estimated Daily Traffic: 60,000 vehicles
• Estimated HNIs Crossing Daily: 20,000
• Potential Daily Eyeballs: 120,000
• Demographics:

Best Time to Advertise:

• Duration: 4-8 weeks
• Months: November to March (ideal weather and travel season)

Ideal For:

• Luxury cars
• Real estate projects
• Exclusive lifestyle products

Notable Advertisers:

• BMW
• Lodha Group
• Omega Watches

Suggested Sites:

• Worli Exit Junction
• Bandra Reclamation Circle
• Mahim Causeway Approach

3. Nariman Point

As a premier business district, Nariman Point sees a steady flow of corporate executives and high-net-worth individuals. Billboards here ensure premium visibility.

USP for OOH Advertising:

Elite residential area and busy arterial road; targets high-spending commuters and residents; strong recall for luxury products.

Traffic and Demographics:

• Estimated Daily Traffic: 80,000 vehicles
• Estimated HNIs Crossing Daily: 30,000
• Potential Daily Eyeballs: 160,000
• Demographics:

Best Time to Advertise:

• Duration: 6-8 weeks
• Months: January to April (business activity peak)

Ideal For:

• Business-class airlines
• Fine dining promotions
• Luxury electronics

Notable Advertisers:

• Emirates Airlines
• Taj Hotels
• Bose

Suggested Sites:

• Near Air India Building
• Adjacent to Trident Hotel
• Close to NCPA Theatre

4. Worli Sea Face

Known for its upscale residential areas and scenic views, Worli Sea Face attracts affluent joggers and residents. Billboard advertising here taps into a discerning audience.

USP for OOH Advertising:

Upscale residential belt; scenic, high footfall from affluent joggers and residents; perfect for premium lifestyle campaigns

Traffic and Demographics:

• Estimated Daily Traffic: 40,000 vehicles
• Estimated HNIs Crossing Daily: 15,000
• Potential Daily Eyeballs: 80,000
• Demographics:

Best Time to Advertise:

• Duration: 4-6 weeks
• Months: October to March (pleasant weather for outdoor activities)

Ideal For:

• Designer clothing brands
• Premium health and fitness services
• Luxury beverages

Notable Advertisers:

• Gucci
• Nike
• Perrier

Suggested Sites:

• Opposite Worli Dairy
• Near Podar Hospital
• Along Worli Sea Face Promenade

5. Pedder Road

Pedder Road is one of Mumbai’s busiest arterial roads, connecting South Mumbai to key neighborhoods. It is surrounded by elite residential areas, making it ideal for luxury advertising.

USP for OOH Advertising:

Elite residential area and busy arterial road; targets high-spending commuters and residents; strong recall for luxury products.

Traffic and Demographics:

• Estimated Daily Traffic: 50,000 vehicles
• Estimated HNIs Crossing Daily: 18,000
• Potential Daily Eyeballs: 100,000
• Demographics:

Best Time to Advertise:

• Duration: 6 weeks
• Months: November to February (shopping and festive season)

Ideal For:

• High-end jewelry
• Luxury skincare brands
• Upscale educational institutions

Notable Advertisers:

• Cartier
• Estée Lauder
• Harvard Business School Online

Suggested Sites:

• Near Jaslok Hospital
• Adjacent to Sophia College
• Opposite Kemps Corner Flyover

6. Colaba Causeway

Colaba Causeway is a popular destination for tourists and shoppers. Despite its bustling environment, it also attracts affluent audiences looking for unique experiences.

USP for OOH Advertising:

Tourist and shopping hotspot; diverse, cosmopolitan audience; high pedestrian traffic; great for boutique and travel brands.

Traffic and Demographics:

• Estimated Daily Traffic: 35,000 pedestrians and vehicles
• Estimated HNIs Crossing Daily: 10,000
• Potential Daily Eyeballs: 70,000
• Demographics:

Best Time to Advertise:

• Duration: 4 weeks
• Months: December to March (tourist influx)

Ideal For:

• Luxury travel packages
• Premium accessories
• Boutique brands

Notable Advertisers:

• Thomas Cook
• TUMI
• Fabindia

Suggested Sites:

• Near Leopold Café
• Opposite Regal Cinema
• Adjacent to Gateway of India Approach

7. Chhatrapati Shivaji Maharaj International Airport (Approach Roads)

The approach roads to Mumbai’s international airport are frequented by high-net-worth travelers. Billboards in this area guarantee exposure to a global audience.

USP for OOH Advertising:

Gateway to Mumbai for global and domestic travelers; high HNI and business executive concentration; unrivalled exposure.

Traffic and Demographics:

• Estimated Daily Traffic: 100,000 vehicles
• Estimated HNIs Crossing Daily: 35,000
• Potential Daily Eyeballs: 250,000
• Demographics:

Best Time to Advertise:

• Duration: 6-8 weeks
• Months: Year-round (constant travel activity)

Ideal For:

• Luxury travel services
• High-end luggage brands
• Exclusive memberships

Notable Advertisers:

• Samsonite
• Priority Pass
• Oberoi Hotels

Suggested Sites:

• Near Sahar Police Station
• Opposite Terminal 2 Arrival Gate
• Along Andheri-Kurla Road

8. High Street Phoenix, Lower Parel

As a hub for luxury shopping, dining, and entertainment, High Street Phoenix attracts a discerning crowd. Billboards in the vicinity capture attention from affluent shoppers.

USP for OOH Advertising:

Luxury shopping, dining, and entertainment hub; affluent shoppers and professionals; perfect for aspirational brands

Traffic and Demographics:

• Estimated Daily Traffic: 30,000 pedestrians and vehicles
• Estimated HNIs Crossing Daily: 12,000
• Potential Daily Eyeballs: 60,000
• Demographics:

Best Time to Advertise:

• Duration: 6 weeks
• Months: November to January (holiday shopping season)

Ideal For:

• Luxury retail brands
• Designer eyewear
• Premium dining experiences

Notable Advertisers:

• Versace
• Ray-Ban
• Smoke House Deli

Suggested Sites:

• Adjacent to Skyzone Entrance
• Near Palladium Mall Gate
• Opposite Peninsula Business Park