Quick Summary
Andheri, one of Mumbai’s largest and busiest suburbs, is the nerve center of outdoor advertising in western Mumbai. Strategically positioned between Bandra and Goregaon, Andheri connects the Western Express Highway, Link Road, and S.V. Road, while also hosting the city’s busiest railway station and metro network.
From corporate parks in Andheri East to retail and lifestyle hotspots in Andheri West, the area offers an unparalleled mix of premium visibility, high commuter volume, and media variety. With over 7 lakh daily commuters across roads, rail, and metro, Andheri has become the go-to zone for brands targeting both mass reach and high-spending urban consumers.
Whether your brand caters to professionals, families, or Gen Z shoppers, Andheri provides the perfect blend of audience scale and contextual engagement — making it a top-tier OOH destination in Mumbai.
Understanding Andheri’s OOH Advertising Landscape
Andheri’s advertising ecosystem can be divided into three powerful OOH corridors:
Corporate & Transit Belt (Andheri East, WEH, Marol, SEEPZ)
– Dominated by IT parks, airport traffic, and office commuters — ideal for BFSI, tech, and automobile brands.Lifestyle & Entertainment Zone (Andheri West, Lokhandwala, Versova)
– Premium retail and youth audiences — perfect for fashion, OTT, beauty, and lifestyle brands.Mass-Transit & Retail Corridors (Station, S.V. Road, Link Road)
– High footfall from commuters, shoppers, and daily traffic — best for FMCG, telecom, and e-commerce brands.
Together, these zones deliver over 8 lakh daily eyeballs, making Andheri one of Mumbai’s highest OOH ROI zones.
Key Localities & Insights
Western Express Highway (Andheri East Stretch)
Mumbai’s arterial expressway and a goldmine for high-visibility billboards, especially for airport and office commuters.
Traffic Estimate: ~2,00,000+ per day
Visibility: Excellent, long viewing stretches
Proximity: Bisleri Junction, Chakala Metro, Andheri Flyover
Suitable for Brands: Automobiles, BFSI, Tech, Travel, Real Estate
Audience Psychographics: Corporate professionals, frequent flyers, and business travelers
Planner Tip: Ideal for high-impact brand takeovers and airport route visibility.
Andheri-Kurla Road (SEEPZ to Marol Naka)
The corporate backbone of Andheri East, surrounded by business parks and consistent traffic from SEEPZ and MIDC.
Traffic Estimate: ~1,50,000 per day
Visibility: Excellent during peak hours
Proximity: SEEPZ, MIDC, Marol Metro, ITC Maratha
Suitable for Brands: BFSI, Fintech, Technology, Recruitment, Enterprise SaaS
Audience Psychographics: Office-goers, tech employees, and decision-makers
Planner Tip: Great for corporate-focused creatives and weekday-heavy campaigns.
Andheri Station (East & West Sides)
Among Mumbai’s busiest transit points with massive rail, bus, and metro interchange visibility.
Traffic Estimate: ~3,00,000+ footfalls daily
Visibility: High, day-long exposure
Proximity: Andheri Subway, Station Foot-over Bridge, Bus Depot
Suitable for Brands: FMCG, Telecom, Fintech, OTT, Education
Audience Psychographics: Mass commuter audience, price-sensitive but aspirational
Planner Tip: Use simple, vibrant creatives for fast-moving audiences.
Link Road (Andheri West)
A premium corridor linking Oshiwara, Lokhandwala, and Versova — known for entertainment and lifestyle-driven audiences.
Traffic Estimate: ~1,20,000 per day
Visibility: Excellent — wide road, steady vehicle flow
Proximity: Infinity Mall, Citi Mall, Lokhandwala Market
Suitable for Brands: Fashion, OTT, Lifestyle, Food Delivery, Beauty
Audience Psychographics: Young professionals and affluent families
Planner Tip: Ideal for high-design, lifestyle-centric creatives that drive aspiration.
Lokhandwala Market
Andheri’s lifestyle hotspot known for boutique shopping, cafés, and celebrity footfall.
Traffic Estimate: ~60,000 per day
Visibility: Excellent pedestrian density
Proximity: Café Coffee Day, Lokhandwala Circle, McDonald’s
Suitable for Brands: Fashion, Beauty, OTT, Health, Food Chains
Audience Psychographics: Trend-conscious, urban youth and families
Planner Tip: Use influencer tie-ins and contextual messaging to drive recall.
J.P. Road (Versova Stretch)
The arterial route to Versova Beach with a strong neighborhood audience mix.
Traffic Estimate: ~80,000 per day
Visibility: Strong, uninterrupted line of sight
Proximity: Versova Metro, Seven Bungalows, Infinity Mall
Suitable for Brands: OTT Platforms, Lifestyle, Fitness, Food Delivery
Audience Psychographics: Urban professionals, students, and entertainment consumers
Planner Tip: Works well for entertainment launches and youth-driven messaging.
S.V. Road (Andheri West to Vile Parle)
A mix of daily retail and commuting audiences with mid-income and mass exposure.
Traffic Estimate: ~1,00,000 per day
Visibility: Good, linear road visibility
Proximity: Andheri West Station, Navrang Cinema, Bhavan’s College
Suitable for Brands: FMCG, Education, Retail, Banking
Audience Psychographics: Working-class and student population
Planner Tip: Suitable for consistent recall-driven FMCG and BFSI campaigns.
Marol Naka Junction
A critical traffic convergence point connecting the metro, SEEPZ, and MIDC zones.
Traffic Estimate: ~90,000 per day
Visibility: Excellent at traffic signals and turns
Proximity: Marol Metro, Military Road, Business Hotels
Suitable for Brands: Telecom, BFSI, Mobility, E-commerce
Audience Psychographics: Tech-savvy professionals and frequent metro users
Planner Tip: Combine static and digital formats for hybrid visibility.
Veera Desai Road
A fast-developing commercial and residential street connecting Azad Nagar to Link Road.
Traffic Estimate: ~70,000 per day
Visibility: Good, premium frontage opportunities
Proximity: Fun Republic, Croma, Azad Nagar Metro
Suitable for Brands: Startups, Fitness, Retail, Fintech
Audience Psychographics: Mid-income, digital-native professionals
Planner Tip: Effective for contextual, neighborhood branding.
Andheri Flyover (East-West Connector)
Connecting East and West Andheri, this flyover sees heavy inter-zonal commuter traffic daily.
Traffic Estimate: ~1,10,000 per day
Visibility: Excellent elevated view from both sides
Proximity: Andheri Subway, S.V. Road Junction, WEH Access
Suitable for Brands: Automobiles, BFSI, FMCG, Real Estate
Audience Psychographics: Office commuters and family travelers
Planner Tip: High dwell time during peak traffic — suitable for long-copy creatives.
Final Thoughts
Andheri is Mumbai’s most dynamic outdoor advertising hub — combining corporate scale, lifestyle aspiration, and mass commuter density.
For advertisers, it offers a rare opportunity to reach nearly every audience segment — from luxury buyers to daily commuters — within one micro-market.
How to Maximize OOH ROI in Andheri
Use dual-facing hoardings along Western Express Highway and Link Road.
Customize creative tone: aspirational visuals for West, functional messaging for East.
Blend static + digital formats for integrated campaign impact.
FAQs about Outdoor Advertising in Andheri, Mumbai
1. What are the best locations for billboard advertising in Andheri?
Top zones include Western Express Highway, Andheri-Kurla Road, and Link Road for maximum commuter visibility.
2. What is the cost of hoarding advertising in Andheri?
Rates range between ₹2–6 lakhs per month depending on size, visibility, and location.
3. Which brands advertise most in Andheri?
Automobiles, BFSI, OTT, real estate, and lifestyle brands dominate this micro-market.
4. How many impressions can I expect per site?
Prime junctions deliver between 80,000–200,000 impressions per day on average.
5. Are digital billboards available in Andheri?
Yes, especially near Andheri-Kurla Road, Lokhandwala, and WEH stretches.
6. What time of day gives best visibility?
Morning (8–11 am) and evening (5–9 pm) traffic peaks offer maximum recall.
7. Do I need permissions for outdoor ads in Andheri?
Yes, approvals from BMC and authorized media owners are required.
8. Which creative formats perform best?
Large-format static hoardings and digital LEDs with minimal copy perform best on highways.
9. Is Andheri suitable for local businesses too?
Absolutely — smaller media like kiosks, wall panels, and digital screens near markets are affordable.
10. Why is Andheri important for Mumbai OOH?
It bridges the city’s commercial east and lifestyle west — reaching over 7 lakh people daily.
Reach out to us for customized OOH proposals.